Global Consumer Healthcare
Development of a turn-Key export roll-out strategy
“…a great mix of strategic analysis, deep knowledge of the sector and great practical network within each market that delivered a successful project under tight time pressures.”
— Director of Export Business
Our Work
A private equity funded European CHC company had an under-developed export business. They commissioned VBM to undertake a strategic analysis to identify and prioritise the most attractive markets for its brand portfolio – a mixture of multivitamins and natural remedies.
Following the market prioritisation, VBM conducted a thorough strategic and financial analysis of relevant categories in the most attractive markets.
For the highest potential markets, VBM developed go-to-market strategies and identified and assessed potential distribution partners capable of launching and growing the client’s footprint.
Outcome
Within six months the client was ready to execute its new export strategy and was in a position to sign up distributors that could deliver the opportunities.