Practice Areas
VBM offer consulting support, project management or interim services across a variety of practices
1.Strategy and Organisation
We would define strategy as a set of self-reinforcing activities which gives a company a sustainable competitive advantage.
Our strategy & organisation practice supports clients in:
Corporate Strategy
Managing your portfolio of businesses to maximise the value generated as a whole; how to allocate resources across businesses and functions; how to identify and release cost savings.
Market Expansion Strategy
Which new markets to prioritise for expansion; how to grow a successful business in emerging markets.
Business Unit Strategy
How to achieve and maintain a competitive advantage within a category or industry; how to improve the profitability of a given business unit.
Organisation Design
How to structure the organisation to support long-term value creation; how should employees be compensated; how to adapt the organisation following acquisition of new businesses both pre and post-acquisition.
2.Portfolio, Pricing and Innovation
Our portfolio, pricing and innovation practice support clients in:
Portfolio Management
Which brands within the portfolio should be the focus for investment; what value is generated by tail-end brands and how could this be improved.
Pricing Strategy
How should a product be priced vs competitors; what would consumers be willing to pay for the product; within the range, how should the SKUs be priced vs each other.
Innovation Support
What adjacencies could a technology or brand be stretched into; what technologies could be in-licensed to extend the range.
3.Commercial Excellence
Our Commercial Excellence practice supports clients in:
Channel & Customer Strategy
What is the cost-to-serve of each of our channels and customers; what is the strategic importance of each and how is that likely to develop over time; how should investment be allocated across the channels; where can savings be made.
Go-to-Market Models
How should a company or business unit set up to service a market – internal vs external; what type or profile of distributor would be most effective in achieving the company’s goals for the market; which distributors are available which might fulfil such a role; how might current distribution partners be better incentivised to grow the originator’s brands.
Sales Force Effectiveness
What size sales force is appropriate for a brand or business unit; what profile of rep or agent; what should be executed in-store; what tools need to be in place to support.
4.Supply Chain & Operations
Our Supply Chain & Operations practice supports clients in:
Demand Planning
Establishing and managing a demand planning to improve accuracy and reduce bias of forecasts.
Supply Chain Strategy
Advising on sourcing and make vs buy decisions
Inventory Management
Optimising stock levels and putting in place stock management guidelines.
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Packaging and Artwork Process Management
Optimising artwork management processes, identifying & solving pinch-points and delivering product roll-out projects.