Consumer Healthcare in Japan
Creating a game-changing strategy
“… a massive mindset shift and some very clear strategies for the local team to follow, to take the business to the next level…
— Regional Manager East Asia Regional Unit
Our Work
Working for a major international Consumer Healthcare (CHC) firm, we spent time on the ground with the Japanese team and immersed ourselves in their culture, business and market. Using our collaborative, fact based, insight-led process, we rapidly built credibility and identified a number of highly impactful strategic insights to drive sustainable growth and profitability. We then worked with them to co-develop a “game changing” strategy which they could own and implement.
Outcome
The business committed to a strategic plan to become the fastest growing and most profitable OTC company in Japan, increasing their sales ambition by 20% and their profitability ambition by 40%.
The project also identified ‘bottom-up’ incremental strategic growth initiatives worth around ¥8 billion and efficiency initiatives worth around ¥3 billion.