Some of Our Work


An investigation into irregular business practices and a radical turn-around plan.

What we did…

We conducted a thorough review of the business and identified a number of value destroying commercial decisions that had led to its financial outlook deteriorating dramatically. Detailed recommendations in terms of management, sales strategy, organisational structure, commercial policy, brand health, customer management and governance were made in order to achieve a turnaround.


In 2015 four years of declining sales were reversed and profitability increased significantly to a 5 year high.

The work VBM has done is fantastic and it provides a solid foundation for us to fundamentally change the course of the business. A lot has been achieved but we still have many topics to address, I can only say that without VBM support we would not be where we are now. We continue to implement the necessary changes and we will win.

New Head of CHC Italy